Can the Presence of Online Word of Mouth Increase Product Sales?
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منابع مشابه
An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
The ability to exchange opinions and experiences online is known as online word of mouth (WOM) and has been shown in the literature to have the potential to impact e-commerce sales. The purpose of this paper is to expand previous findings by empirically evaluating the impact of online WOM attributes and other related factors (e.g. product views, promotion, and category) on e-commerce sales usin...
متن کاملThe Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation
Deepak Khazanchi College of Information Science and Technology University of Nebraska at Omaha khazanchi@ unomaha.edu The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on produc...
متن کاملAdministering and Capitalizing on Product Sampling in an Online Context
Product sampling, a promotional tactic long employed by brands looking to enter a new market, release a new product, or increase existing sales, has recently been applied in the online context. This seems a viable strategy given the Internet’s capability to reach a wide audience and track consumer responses. Furthermore, firms may acquire product consumption experience information from the cons...
متن کاملModerating Effects of Product Heterogeneity between Online Word-of-mouth and Hotel Sales
In online markets, Word-of-Mouth (WOM) plays a very important role in shoppers’ online purchasing decisions, especially for experience goods. Hotels, as a form of service product, are intangible and cannot be evaluated before consumption, which makes WOM even more important. Several studies focus on the influence of online WOM on business performance. However, little attention has so far been p...
متن کاملThe Impact of Free Sampling of Information Goods on the Dynamics of Online Word-of-Mouth and Retail Sales
Free sampling of information goods has become a common business practice in expectation of reducing consumers’ uncertainty of product quality and helping product diffusion, yet receiving limited investigation of how consumers process free sampling and online word-of-mouth (WOM) and its consequences on retail sales. In this research, we examine the impact of free sampling of information goods on...
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تاریخ انتشار 2017